Sezgin Arslan · The Digital Captain

Growth, AI and the next move
for your business.

I’m Sezgin Arslan, a business growth architect, AI consultant and investor. A former Turkish Navy officer, I help owners grow with disciplined digital marketing, put AI to work in their companies and plan what comes next, including a sale.

Book a strategy call Implement AI Sell your business

Sezgin ArslanBusiness growth architect · Former Turkish Navy officer

100+trade businesses served

$10M+in managed ad spend

7+ yearsmarketing kitchen, bath and cabinet businesses

Figures from UPMAX and CabinetBoost.

Three ways to work with me.

Grow your business

Digital growth run with naval discipline: advertising, websites, search, CRM and the follow-up that turns inquiries into sales.

How I plan growth

Implement AI

Choose the right tasks, test them on real work and roll AI out with training your team will use. In English or Turkish.

AI consulting

Sell or partner

Thinking about selling your business or bringing in an investor? Start with a confidential conversation.

Acquisitions and investment

What clients say.

“We recently organized a marketing event aiming to generate a few thousand dollars in just a couple of hours. Not only did we meet our goal, but we actually doubled the expected outcome.”

Issa H.Owner of DyeBold Carpet Dyeing

“Previously, we tried various marketing companies without much success. However, since partnering with UPMAX team, our online presence has drastically improved. Their expert analysis and comprehensive approach have increased our return on investment three to fivefold.”

Dr. Alireza HamidzadehOwner of Happy Smiles Dental

“They offer valuable advice and are always there to support us whenever we encounter any online or social media-related issues, promptly addressing our questions.”

Isa P.Owner of Kitchen Design Center

Statements from UPMAX clients. Read all client stories

See an AI draft improve.

Compare a first draft with a reviewed version, then take the prompt.

Reply to a new inquiry

Customer message “I’m replacing my kitchen cabinets. I’m in Long Beach and hoping to start this summer. Can someone call me tomorrow?” Business notes The business serves Long Beach. No price, availability or phone number has been provided.

The response

Thanks for getting in touch. We serve Long Beach and would be happy to learn more about your cabinet project. What’s the best number to reach you, and what time tomorrow would work? We’ll check availability before confirming the call. Also, which month are you hoping to start?

What changed

Removed the invented price and start-date promise.
Asked for the missing phone number and a preferred time.
Kept the call unconfirmed until someone checks availability.

See the prompt

Draft a short, friendly reply to the customer message below. Use only the supplied business notes. Do not invent prices, dates or availability, and do not claim an appointment is booked. Ask for the missing details needed for a follow-up call. List any facts a person must confirm before sending.

CUSTOMER MESSAGE
I’m replacing my kitchen cabinets. I’m in Long Beach and hoping to start this summer. Can someone call me tomorrow?

BUSINESS NOTES
We serve Long Beach. No price, availability or phone number has been provided.

Prepared examples, not live AI responses. Review the result before using it.

An AI session, built around your work.

A working session for you or your team. We’ll agree on the task and scope before booking a paid session.

01
Choose the task.
Pick something you or your team does regularly. Bring an example and show me what a useful result looks like.
02
Work through it.
Build the prompt, try the task and compare the output with the information you supplied.
03
Make it repeatable.
Practice a second example. Write down the steps, what needs checking and when a person should take over.

The Turkish NavyOperations, film
& communications
2018A new chapter
in the United States
TodayBusiness owner.
Based in Long Beach.

From the Turkish Navy
to Long Beach.

Naval operations, filmmaking, then building a business in a new country.

I served in the Turkish Navy, first in anti-submarine warfare and later in film and public relations. I retired in 2017 and moved to the United States in 2018.

Today I run UPMAX, CabinetBoost, SteelBoost and GetPRBoost. I help owners grow, put AI to work and, when the time comes, sell or bring in a partner.

Ads can start a conversation. Someone still has to understand the customer’s request, answer it and follow up. Those everyday decisions are where I focus my work with business owners.

More about me

Companies I founded.

About my companies

UPMAX

Business growth and AI agency

UPMAX connects marketing, AI and everyday operations for growing businesses, with deep experience in kitchen, bath and cabinetry.

Visit UPMAX

CabinetBoost

Cabinet, kitchen and bath marketing

CabinetBoost is a marketing agency that works only with cabinet dealers, kitchen and bath showrooms and remodelers.

Visit CabinetBoost

SteelBoost

Growth for structural steel companies

SteelBoost is a growth system built for structural steel companies: more bids, more contracts, more growth.

Visit SteelBoost

GetPRBoost

Press release distribution

GetPRBoost helps businesses and agencies prepare, approve and distribute press releases, with newsroom publication and placement reports.

Visit GetPRBoost

Notes on AI and business.

All notes

Practical AI

Using AI to summarize customer inquiries

A small task to test, with a person checking the result before anything is sent.

2 minute read 02

Marketing & sales

What happened to your last inquiry?

Check the response, appointment and follow-up before increasing your advertising budget.

2 minute read 03

Strategy & execution

What to put in a 90-day marketing plan

Set the target, assign the work and decide how you will check progress.

2 minute read

Let’s talk about your business.

Growth, AI or a sale: tell me where you are and where you want to go.

Book a strategy call